A creative strategy, design, and dream-making studio

Using the principles of experience design and Spiral Thinking, Spiral Experiences explores new directions, discovers unique ideas that resonate with authenticity and vision, and inspires purposeful, transformative innovation – creating new world cultures and first to the world experiences for our clients.

Our Services

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Creative Strategy

Today’s organizations need a future-oriented perspective. Together, we guide a strategy and visioning process that is bold and purposeful, while always connected to core principles, values and brand essence.

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Experience Design of Facilities, Products and Cultures

Experience design is an often underutilized tool for the creation of engaging environments, physical places and spaces, and people interactions. Spiral Experiences provides creative, conceptual design services – starting with the storyline and creating a place that will inspire.

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Dreamscaping and Concept Design

Great design begins with great ideas. Spiral Experiences’ Ideation and Dreamscaping discovery process helps our clients to derive unique, extended, imaginative and connected ideas. Dreamscaping focuses on enlivening stories in the form of places of wonder; people experiences; and activated, inspirational environments.

Meet the Team

Ed and Dave Goodman are brothers who share innate creative talents and a zest for life. They share backgrounds in creative strategy, production, management and experience design, working with and for some of the world’s most creative companies such as The Walt Disney Company.


They understood that a principal reason the top creative and innovative companies are so successful is because they think differently. So, together they developed a thinking process that synthesizes both their experiences and inventive thinking styles into one unique system... The Spiral Thinking Process.


Learn More About Ed and Dave

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Spiral Thinking

Spiral Thinking is a process designed to escape the patterns and rigors of our traditional learned linear thinking and help companies and organizations discover their true potential. Beginning at a boundless dreaming phase, steps of the Spiral Thinking process help sort, define, and implement the very best ideas and concepts – mapping the course of the vision, designing the outcome, building the dream and living out the results.

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Who We've
Worked With

Type of Projects

Community design and planning (new and emerging towns), mixed use and transit developments, downtown redevelopment, hotels and resorts, parks and recreation, theme parks and entertainment districts, campuses, sports complexes, hospitals and healthcare facilities, retail districts, and more.


Industries We Work In

Municipalities, education, real estate, land development, healthcare, entertainment, banking, sustainable manufacturing, recreation, economic development, technology and more.

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